WHO ARE WE?
Educational Development Corporation is a publicly traded company listed on the NASDAQ stock exchange under the symbol EDUC. The Company was founded in 1961 to develop supplemental curriculum material for schools. In 1978, EDC acquired the rights to publish children’s books from Usborne Publishing in England. During the 1980’s, EDC eliminated its other product lines to concentrate exclusively on Usborne books and in 1988 created the direct selling division Usborne Books at Home (UBAH).
In late 2008 EDC acquired Kane/Miller Publishing, an internationally known publisher of children’s books with over 20 years in the industry. Concurrently with that acquisition, the name of the direct selling division was changed to Usborne Books & More.
The Company also has a division selling to retail outlets including bookstores, toy stores, museums and major chains. The Company’s strategic plan includes maintaining market share in the retail division while depending on the growth engine of the Company to be the direct selling division, Usborne Books & More.
MISSION STATEMENT: The future of our world depends on the education of our children. Usborne Books & More delivers educational excellence one book at a time. We provide economic opportunity while fostering strong family values. We touch the lives of children for a lifetime.
With the strong Mission Statement and the pressing need for improved literacy in the United States, we feel UBAM has an unlimited growth opportunity. Belief in this mission will create pride in our Company and provide a strong foundation for your business. A critical part of this training is to explain our goals, our strategy, our culture, our philosophy and to clearly delineate our differences from other direct selling companies.
“No matter how impossible it may seem, never underestimate the power of a dream.”
HOW ARE WE DIFFERENT?
Many companies incorporate the direct selling method in the Multi-level marketing arena. Multi-level marketing is so named because of the different levels of payout to participants. A common question is, “Isn’t this a pyramid?” Yes, it is a pyramid, but all organizations are structured as a pyramid. A pyramid is actually the strongest structure from an engineering standpoint. However, there are legal and illegal pyramids. An illegal pyramid is one in which the recruiter gains an economic benefit from the recruited. For example, if an individual is recruited to join an organization and pays a start up fee, for example $100, and the recruiter receives any of the $100 that is illegal and unethical. However, if an individual joins an organization and pays $100 for a start up kit and then sells product, the recruiter can legally receive an override or commission on that sale. The key point is that legally a person recruiting an individual cannot receive an economic benefit from the amount paid by the person to join the organization. Many companies violate this premise, but you can be assured that UBAM adheres to the highest level of ethics in the Direct Selling Industry.
We have many features in UBAM that delineate how we are different from other direct selling companies.
The following four core values exemplify the differences.
- Low start up costs. We have a very economical start up, often as low as $30.
- Competitive compensation. We are very competitive with other hard goods companies. Our product is not disposable, unlike products such as vitamins and lotions.
- Low minimums. Lowest in the industry, which can be a hindrance to growth, but it supports our mission statement as being family friendly.
- Fairly priced products. The books are printed with the retail price on the back. Since the books are sold at same price in retail stores, the fair market value of the product is established.
These are our core values, which no other direct selling company can claim.
We need more consultants to help spread literacy! To learn more about joining this fabulous company and my team – visit http://Opportunity.UsborneForKids.com. My contact information is at the top of that website. Feel free to ask me any questions. I’d love to bring you on board!
– Tracey Fleger,
Usborne Books & More
“Children who have not developed some basic literacy skills by the time they enter school are 3 to 4 times more likely to drop out in later years.”
— US Department of Education
“74% of children who are poor readers in 3rd grade are poor readers in 9th grade.”
— Bob Chase, President, National Education Association
“So strong is the link between literacy and being a useful member of society that some states use 3rd grade‐level reading statistics as a factor in projecting future prison construction.”
— Bob Chase, President, National Education Association
Only 18.5% of state prison inmates are high school graduates.
Only 2.7% are college graduates.
— National Institute for Literacy
Only 29.2% of children under age 6 living at poverty rate have a parent that was a high school graduate. Only 2.8% have a parent with a college degree.
— National Center for Children in Poverty
“To grow up reading is to grow up with power and freedom.”
— Dr . Perri Klass, Director, Reach Out and Read
More information from the National Institute for Literacy:
“To Read or Not To Read: A Question of National Consequence” is available as a book or free 98 page document from the National Endowment for the Arts
website: http://www.arts.gov Publications, literature
• Ages: 3 years and up
• Size of book: 6 1/8 x 14 5/8 inches
• Pages: 20
• This title is available as part of the February Starter Kit
• Save $5.96! with the 5 title value pack
Bedtime Stories Set
• Save $23.92! with the 9 title value pack
Super Saver Combo Set 2
• This title is available as part of this season’s Business Builder Kit
Tracey’s review — This is such a cute book! When I first became a consultant with Usborne Books & More in November of 2008, this book was in my starter kit. My two older boys, then ages 5 and 3, fell in love with it right away. They wanted me to read it first. They still ask to be able to play with it or have me read it.
My first thought when I saw this book, I must say, was, “Oh sure — that mouse will get lost quick.” Surprisingly, we haven’t lost it! When I turned the book over, I saw that there was a template to make a new mouse…just in case. That’s nice.
This book helps to teach pre-reading skills, too, because you lead the little mouse on a trail from left to right. It also helps little ones learn to only turn one page at a time, because when you slip the mouse through the slots you can only retrieve the mouse on the next page. If you skip a page, you won’t find the mouse!
Usborne Books & More Supervisor
Don’t forget to enter my $50 in free books drawing!
I am SO confident that this book is absolutely awesome that I’m giving away a copy to a lucky family this month.
You can read all about the series at http://www.conspiracy365us.com/ if you’d like (not necessary to win book).
Just leave a comment and you will be entered into the drawing! Tweet the contest for 2 entries!
SIGN UP TO BECOME AN USBORNE CONSULTANT ON MY TEAM and I will send you a free copy of the book, too! :o)
Subscribe to my blog — get 2 entries; become a fan of my Facebook page, “UsborneForKids” and get 2 entries.
Winner to be announced on Monday, March 1st!
(**Winner may not currently be an Usborne Books & More consultant or employee, past or present. Thank you! Open to US residents, only.)
Don’t forget to enter my other $50 in free books drawing!
Usborne Books & More provides the opportunity to start your own home-based business with no monthly quotas or territories. Schedule your hours around the important things in your life and earn extra income at the same time!
Read more about this fabulous opportunity here! http://Opportunity.UsborneForKids.